Although the prices of new and second-hand watches in the secondary market have been falling for the past two years, Rolex purchased at the public price is still worth investing in.
Excitingly, the days when watch dealers could get huge returns by speculating on watches are gradually disappearing. But to be honest, the general public who loves collecting luxury watches will still be affected by their resale value, which is one of the reasons why Rolex can be the sales champion all year round.
Undeniably, the value retention rate of luxury watches is still a consideration for most people when buying watches.
On average, the secondary market premium of Rolex watches is 20.3%, Patek Philippe is 39%, and Audemars Piguet has a resale return rate of 14%. But outside of the big three, most watches are sold at a discount in the secondary market.
Today, we will discuss which Rolex watches can retain value in today’s market. Rolex is the world’s most famous watch brand.
Rolex Submariner
As Rolex’s iconic diving watch, the Submariner has been loved by watch collectors for decades. The classic design, stable performance, and substantial investment potential make it always on the list of high-value retention.
Rolex GMT Master
The Greenwich model has always been one of the hottest styles in replica Rolex, especially the familiar Coke ring, which is famous for its dual time zone function. Travelers and business people deeply love it, and it has been stable at a premium all year round.
Rolex Daytona
As one of the classic choices in the field of chronographs, Daytona’s iconic three-eye layout design has always been loved by watch fans. Of course, the reason the Daytona is so famous in the secondary market is also inseparable from the Paul Newman Daytona, which was auctioned at a sky-high price of US$17.8 million (about RMB 120 million) in 2017.
Rolex Datejust
Although sports-style Rolex watches have attracted more attention from investors in recent years, the Datejust has always been Rolex’s main style as one of the reliable choices for luxury watch investment.
Rolex Oyster Perpetual
The seemingly inconspicuous Oyster Perpetual has become Rolex’s new trend model after a series of color designs was updated in 2023.
Although we have repeatedly emphasized that playing with watches requires more from the heart, unthinkingly pursuing value preservation and investment attributes is not desirable. But after all, everyone’s money is not blown by the wind. Most people don’t want the replica watches they bought at a high price to turn around and lose most of their value after leaving the counter.
Taking value preservation into consideration rather than the only decision-making factor, always remind yourself that the meaning of investing in luxury goods is not only to buy a tangible craft timepiece but more like investing in a piece of history. The value of collection over the years may be the reliable investment return value that we value more.
Gender: Men’s
Band Length: 19cm
Dial Color: White Dial
Engine: Rolex Calibre 7750/Mingzhu Engine
Case Color: Silver-tone
Case Thickness: 16mm
Model: m116500ln-0001
Series: Daytona
Brand: Rolex